Privacy Policy

1. Data Controller

The data controller responsible for your personal data is:

DS Advisory and Consultancy Ltd (“we”, “us”, “our”) provides HR, business optimisation, and advisory services in the United Kingdom.
Email: support@dsadvisoryandconsultancy.co.uk

2. Collected Personal Data

We may collect and process the following personal data:

Full name, Email address, Phone number
Enquiry details submitted through contact forms
Technical data(IP address, Browser type and version, Device information, Website usage data (via cookies)) automatically collected
Any information voluntarily provided by you

We only collect data that is necessary and relevant to provide our services.

3. How We Use Your Data

Your personal data is used for the following purposes:

Responding to enquiries and providing requested information
Delivering our advisory services
Communicating with you regarding your request
Improving our website and services
Maintain internal records

We process your data in a lawful, fair, and transparent manner.

4. Legal Basis for Processing (GDPR)

We process your personal data under the following legal bases:

Consent – when you submit an enquiry or contact us
Legitimate interests – to respond to enquiries and improve our services

5. Data Sharing

We do not sell or share your personal data with third parties for marketing purposes.

Your data may only be shared:

Where required by law
With trusted service providers (if necessary for service delivery)

6. Data Storage & Security

We take appropriate measures to protect your personal data, including:

Secure storage systems
Restricted access to information
Protection against unauthorised access or misuse

7. Data Retention

We retain personal data only for as long as necessary to:

Fulfil the purpose it was collected for
Comply with legal and regulatory obligations

8. Your Rights (UK GDPR)

Under UK data protection laws, you have the right to:

Access your personal data
Request correction of inaccurate data
Request the deletion of your data
Object to processing
Withdraw consent at any time

To exercise your rights, please contact us using the details above.

9. Cookies

Our website may use cookies to enhance the user experience. You can control or disable cookies through your browser settings.

10. Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices.

11. Compliance Statement

We handle personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and applicable data protection laws.

12. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

DS Advisory and Consultancy Ltd
Email: Support@dsadvisoryandconsultancy.co.uk

We may update this policy periodically